…thanks to the RFID thread directly embedded in the garment! In effect, your ID tag and anti-theft device become not only invisible, but also nondetachable. You will have the foundation of integrated Electronic Article Surveillance (EAS). This allows for tracking all along the logistics chain, right through the point of sale. Primo1D’s concept allows you to envision a data capture and aggregation system to enrich your information system, to carry out further analyses and to enter the era of predictive marketing. The ID is preserved and secure for the lifetime of your product. A piece of apparel, for example, into which our RFID thread is natively incorporated, will never lose its identifier. As such, Primo1D’s concept is a tremendous tool that enables precise inventory cycle counts and in-store inventory accuracy. You will create an ever more intimate bond between your brand and your client.
Transport your clothing into a magical universe and revolutionize the client experience.
Smart fitting rooms, interactive tables and pixel walls… thanks to the Primo1D solution, the client will be accompanied from the selection of the connected garment in the aisle to his or her exit from the store. The client will never be bothered by the electronic thread, which remains imperceptible inside the garment.
The ethical and legal aspects have naturally been taken into account, to preserve your clients’ privacy.
With your products fitted with the Primo1D thread, you’re ready for the paradigm shift of connected apparel. Now you and your clients can imagine the applications of tomorrow!