the unique digital identifier embedded in the garment during production guarantees real-time information on the status of each item throughout the supply chain to the point of sale, facilitating inventory and restocking. Omnichannel marketing demands precise traceability for the brand, the distributor and the end customer. “Buy online, pick-up in store” (bopis) or ship-from-store deliveries are at the heart of these strategies. Primo1d’s RFID thread ensures that each physical product is forever associated with its digital twin.
With an embedded RFID tag, returns to stores or warehouses are faster, easier and contactless. Relabeling can be avoided and labor savings optimized.
The RFID thread gives you the power to effectively combat inventory shrinkage. Beyond its role as a digital identifier, it can also be leveraged in theft prevention: not only is it imperceptible but it’s also nondetachable.
Of course, ethical and regulatory considerations have to be taken into account in order to respect customer privacy.
Pieces of connected clothing combined with their digital twins can generate value throughout the product lifecycle. They enable, for example, new business models from rentals and second hand to recovery and recycling.
Primo1d’s RFID tag has the lowest carbon footprint on the market (since it contain no plastic), a clear benefit as the textile sector moves to a circular economy.
Accelerate the roi of your RFID program!
40 rue des Berges
Sirocco Building
38000 Grenoble – France
